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Applebee’s just sold a burger NFT as the dining chain looks...
Applebee's.Scott Olson/Getty Images
Applebee's sold its first non-fungible token Monday an image of a burger made by New York artist Amber Vittoria as part of...
NFTs market hits $22bn as craze turns digital images into assets
The global market for non-fungible tokens hit $22bn (£16.5bn) this year as the craze for collections such as Bored Ape Yacht Club and Matrix...
Chipotle (CMG) Set to Open Chipotlane Digital Kitchen in Ohio
To drive its digital sales, Chipotle Mexican Grill, Inc.CMG is opening its first digital-only restaurant Chipotlane Digital Kitchen in Cuyahoga Falls, OH. The restaurant...
U.S. consumer bureau orders fintech firm LendUp to halt new loans...
WASHINGTON, Dec 21 (Reuters) - The U.S. Consumer Financial Protection Bureau (CFPB) said on Tuesday it ordered LendUp Loans to pay a $100,000 penalty,...
Effective Digital Transformation Depends on a Shared Language
For example, the word “customer” can mean different things to different departments.
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Companies all over the world are embracing digital transformation the use of new...
Digital Transformation in Africa Requires Homegrown Solutions
Today’s global enterprise solutions don’t meet the unique needs of African businesses.
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Africas digital transformation is underway, and its creating opportunities for transformational change a…...
Elon Musk says the metaverse seems more like a marketing buzzword...
Tesla CEO Elon Musk.Matt Rourke/AP Photo
The metaverse is just marketing jargon at this stage.
That's according to Elon Musk, who said in a late Sunday...
11 vital marketing objectives and how to deliver on them
Marketing is often at the forefront of the success and advancement of any business. In fact, it would be correct to say that marketing...
How to Start a PPC Ad Agency (and Why You Should)
Pay per click (PPC) advertising has grown from being a relatively obscure digital marketing strategy for only the most niche websites to being a...
That Walmart VR shopping video is old news — but so...
There’s a video doing the rounds on Twitter today that supposedly shows “how Walmart envisions Shopping in the #Metaverse.” In it, a virtual avatar...
